In case some of you haven’t heard, there’s a small indie film coming out at the end of the month called The Simpsons Movie. I don’t know if it has much of a fan base or not. But, who’s to say what America will like.
I kid of course. Everyone has to know that the movie based on America’s longest running prime-time cartoon is coming out in a mere few weeks. And in conjunction with Fox, 7-11 is turning into the Kwik-E-Mart for the month of July. You’ll be able to find Squishees, Buzz Cola, and all your other favorites in the aisles of your local 7-11. 12 stores are actually being redone completely to look like the cartoon landmark.
I hadn’t realized the transformation was already underway until I stopped in at MY local 7-11 this weekend. Checking out the Slurpees as I’m wont to do, I discovered I was instead looking at a brand-spankin’ new Squishee machine. Most of the flavors were the same, save for the Blue Woo-Hoo Vanilla, featuring everyone’s favorite Homer. The taste wasn’t really my thing, as it was a little TOO heavy on the artificial vanilla flavor for me.
Also changed was the beverage machine, now a Buzz Cola machine. I was disappointed, because Buzz Cola isn’t actually on tap, at least not at my store. That seemed like a no brainer to me, but what do I know. Upon a return visit I noticed they also changed the donut and hot dog signs. The donut display had a warning to make sure you knew that a twizzler was NOT a sprinkle, along with several other friendly reminders.
My best find though was the box of Frosted KrustyOs and a six-pack of Buzz Cola. I shouldn’t be shocked that they look just like their cartoon counterparts, but it’s still a little cool to see something I’ve seen on screen for nearly 2 decades sitting there on the shelf. Needless to say I bought both of them.
I haven’t tried the cola yet, but I’m quite fond of the KrustyOs. They’re exactly like Fruit Loops, except less sweet. They’re a great snack. I actually prefer them as a snack to a cereal, to be honest.
I’ll report back when I get to the cola, but I have to say, this has been some of my favorite marketing for a movie in a long, long time.